WordPress is a popular CMS and blogging platform. Reich Web Consulting specializes in WordPress websites and custom theme and plug-in development.


Your WordPress Hosting Is Upgrading to PHP 7.2

Are you a Reich Web Consulting WordPress Hosting customer?

We don’t want to bore you with technical details, but we want you to know that some changes are coming to your web hosting platform that may affect your website.

Your site runs on WordPress. WordPress is written in a language called PHP, which has gone through many versions. Your site currently runs on PHP 5.6.  This version will reach its end of life on January 1, 2019.  This means that it is no longer supported software, and will become a security problem if not upgraded.

Don’t worry! You chose to host with Reich Web Consulting because we’ve got your back. We still do. If you trust Reich Web Consulting to do right by you, well, there’s no need to keep reading. Go enjoy this beautiful summer day! If you’d like to learn more, continue on.

The Benefits

There’s a reason we’re not asking if you want this upgrade, and that reason is SECURITY. Not performing the upgrade would eventually leave your website open to attack.  Every web host that supports WordPress and PHP must make this transition within the next 5 months, or willfully choose to leave their customers vulnerable to hackers.

As an added benefit, PHP 7.2 is significantly faster than PHP 5. Some benchmarks indicate that PHP 7.2 can run a WordPress page request over 2x faster than PHP 5! Faster page loads mean more users will stay on your site longer, and may even help search engine ranking.

Our Upgrade Plan

We’re upgrading to the latest version of PHP, which is 7.2. Most sites will work without any modifications, but some may require additional work.

In order to upgrade our sites without causing service interruptions, we’ll go through the following process.

  1. Run a Compatibility Tool Against Your Site to Determine if the PHP 7.2 upgrade is safe.
  2. If it’s not we’ll determine what components are incompatible.
  3. If those components are free and won’t affect your site performance to upgrade them, we’ll go ahead and update those components.
  4. If making your site compatible with PHP 7.2 will include any costs, we’ll contact you before we do anything. This could be due to premium plugin upgrades, or significant labor involved in more complex scenarios.

Only after all the sites we host are tested and confirmed to work with PHP 7.2 will be “flip the switch.

Our Upgrade Timeline

We plan to begin testing immediately.  We plan to complete the process and finalize the upgrade to PHP 7.2 at the end of August.

add a google reviews badge to your wordpress site without a plugin

Add a Google Reviews Widget to WordPress Without a Plugin

This article will teach you how to leverage the Google Places API to add a Google reviews widget to your WordPress website.

Why Customer Reviews Matter

It doesn’t matter if you’re an online-only or a traditional brick-and-mortar business: customer reviews matter. Reviews are an important ranking signal for local search optimization (increasing the visibility of your business listings in services like Google My Business). In addition to getting visitors to your site, reviews provide trust and credibility that turns a casual visitor into a customer. In other words, they can influence click-through rates, bounce rates, and conversions.

If your website hosts it’s own customer reviews (in the right format), Google will show review stars as part of your organic listings.

But if you don’t have reviews built into your website, getting review stars to show up can be hard to achieve. And why add review functionality to your site when Google already provides them?

We’re going to leverage the reviews that are already on our Google My Business listings to add a reviews widget to a WordPress site.

Get a Google API Key

First, you’ll need a Google API key. Follow these instructions to create a project and create an API key, and then follow these instructions to enable the Google Places API for your new project:

  1. Go to your Google Developer Console and make sure you are on the app you just created.
  2. Click Enable API, search for the Google Places Web Service and click the link for that service.
  3. Click Enable to allow calls to the Google Places Web Service from your application.

This configuration will provide you with a key to access the Google API and query the Google Places web service.

Write WordPress Code to Pull Your Business’ Google Reviews

There is a little bit of code involved in this process, and I admittedly don’t write short code.  So rather than reproduce it here, I’ve added it to a Gift which I’ve embedded below.

This code is split up into several sections.

RWC_Google_Places Class

The RWC_Google_Places class acts as a wrapper around the Google Places web services that we need to access.

Create a new instance by passing the API key to the class’ constructor. The findPlaces() method searches the Places API for all locations that match the query. The query can be a business name or address. The method returns a PHP object built from the JSON response retrieved from the API.

The getDetails() method queries the Places API for in-depth details about a particular “place” using the ID associated with the listing. Pass it a place ID, and it will return a PHP object containing the listing’s details.

RWC_Google_Reviews Class

The RWC_Google_Reviews class leverages the wrapper class to retrieve Place details and generate the badge via the WordPress Shortcode API. Create an instance by calling the constructor and passing your Google API key. It will automatically register shortcodes with WordPress.

Displaying the Google Reviews Widget

To generate a shortcode, add the No query or placeId attributes specified on shortcode. shortcode to your page content. Of course, that’s not quite enough.  To create a badge, you’ll also have to specify one of two shortcode attributes: query or placeId. The query attribute can be used to send a query string, such as a business name or address, to Google Places, and it generates a badge for each match.  If you happen to know your business’ placeId, you can use that instead. Examples:

[google-reviews-badge query="Reich Web Consulting"]
Google Reviews Widget Without a Plugin

The shortcode output

The Code

The code is long, but it’s not complicated. You can quickly reduce this code to just a couple of lines if you don’t care about things like comments and error-checking.

If you look closely at this code, it doesn’t load any styling. That’s intentional. The HTML output is pretty raw, and I decided to leave it up to anyone who decides to use this code to make their badge match their website.

So go ahead and give it a shot. Leave a comment with any questions or feedback about the code.

MailChimp Featured Image

How to Use MailChimp RSS-to-Email with WordPress

This post will teach you how to leverage MailChimp RSS-to-Email campaigns to notify subscribers when you update your WordPress blog.

Bloggers depend on a variety of channels to notify their fans when they post new content. This includes RSS feeds, social, and in-browser notifications, and the topic of this post: email subscriptions. Bloggers using the WordPress platform often depend on the Jetpack Subscription plugin to do the heavy lifting. Jetpack leverages WordPress.com to manage lists, construct, and deliver notifications to subscripers. And it works. Kind of. But Jetpack’s Blog Subscription plugin can only take you so far.  It’s insanely rigid, more or less impossible to customize, and really not a great experience for your customers.  It just doesn’t feel like a professional solution.  So what does?  Try using MailChimps RSS-to-Email feature. All you need is an active MailChimp account and the ability to make some minor changes to your WordPress site.

How to Integrate MailChimp RSS-to-Email with WordPress

Obviously you need a MailChimp account to get started. So if you don’t already have one, go ahead and register for a free account now.

In order to setup MailChimp Blog Subscriptions, you first need to create a list to hold your blog subscribers. Read Create a New List to learn all about Lists on MailChimp and how to create them.

The Lists Management screen contains the Create List button which you will click to start a new list.

First, create a new list in MailChimp to store your blog subscribers

Create a MailChimp Form to Add Subscribers

Now that you’ve created your Blog  Subscribers list you need a way to for users to add themselves to the list. In other words you need a Blog Subscription form.  There are a number of ways you can do this.

You can of course manually code a form and the requisite client and server-side code to send submissions to MailChimp.  The code to do this is not complex, but it’s also well above the skill of the average non-technical WordPress user. But if you do go this route I applaud your efforts!

The second option is to use the sign-up form options provided by MailChimp. On your Lists Management screen you’ll see a drop-down menu to the right of each list, and under that menu you’ll see Sign-Up Forms.  The Sign-Up Forms option provides a variety of customizable forms that you can copy and paste into your website.

Finally, you can use a WordPress plugin like MailChimp for WordPress which will help you easily integrate your lists with your website. If you happen to be using Gravity Forms they have a terrific MailChimp add-on as well.

Use the MailChimp Signup Forms tool to create forms that you can easily embed in your site.

Use the MailChimp Signup Forms tool to create forms that you can easily embed in your site.

Setup an RSS-to-Email Campaign

The final step required to get MailChimp to email your subscribers when you update your blog is to setup an RSS-to-Email Campaign. To setup an RSS-to-Email Campaign click the Campaigns tab, and then click the dropdown next to Create Campaign and choose RSS Campaign. Unless you’re using a plugin which overrides the default RSS feed for your site, your RSS feed URL should be http://yoursite.com/?feed=rss2 where http://yoursite.com is the site address you have configured in WordPress.

After you add your RSS feed address, you can configure a schedule for how often your RSS feed will be scanned for new posts.  Unlike JetPack Subscriptions, MailChimp cannot send out updates as soon as you update your blog, and this is probably it’s greatest failing at the moment.  However you can schedule daily, weekly, and even monthly emails.

Setting up the template for RSS-to-Email is just as easy as setting up any other mailing in MailChimp.  Simply drag the RSS Header and RSS Items widgets onto the template, and you’re ready to go.

After you've created your list and added a signup form to your site, create a MailChimp RSS-to-Email Campaign to tie it all together.

After you’ve created your list and added a signup form to your site, create a MailChimp RSS-to-Email Campaign to tie it all together.

Pros and Cons

The benefits of using MailChimp RSS-to-Email campaigns over Jetpack Subscriptions are obvious. You have full control over the process, what emails your subscribers receive, what they look like, and what they contain. On a recent project which used Jetpack Subscriptions, the client was very frustrated with the limited control we had over the emails being sent to her subscribers. This is actually the situation that led to me investigating MailChimp RSS-to-Email.

The cons are a little less obvious.  Jetpack Subscriptions have the benefit of being tied directly to your WordPress install. This means that Jetpack can do it’s thing as soon as you publish a new blog post.  Your MailChimp Campaign isn’t directly connected to WordPress. When you setup your campaign you tell MailChimp a time and a schedule at which it should check your RSS feed for updates.  MailChimp will generate and send your mailings only on the designated schedule and not on-demand.  If that’s a deal-breaker, then MailChimp RSS-to-Email may not be the solution for you.  However I would hope that they make this available in the future.


WordPress Logo

WordPress Scheduled Posts and Time Zones

I’m doing some work for a celebrity chef who has a ton of cooks in her kitchen. One of them is responsible for her blogging and social media strategy. She wants to queue a bunch of content that will be released on a slow, steady drip. The WordPress Scheduled Posts features is normally the perfect tool for this job.  Scheduled Posts didn’t work on her first attempt. Unfortunately the post she scheduled for New Years day remained in draft mode the morning of January 1. What went wrong?

How to fix WordPress Scheduled Posts by Setting your Time Zone

The answer is simple.  The developer that initially setup the client’s WordPress site left the time zone configured to UTC while the the client and her entire support team are on Eastern Time.  Solving the problem was as easy as setting the time zone in the WordPress General Settings screen by going to your Dashboard and selecting Settings > General from the main menu. Choose your time zone and then click Save Changes. WordPress lists time zones by UTC offset.  If you’re not sure of your offset, you can consult a helpful time zone chart here.

This image shows you how to fix WordPress Scheduled Posts by setting your time zone in WordPress

Follow the steps shown in thie image to set your time zone in WordPress.

Be a Web Developer Not a Plugin Installer Masthead

Be a Web Developer. Not a Plugin Installer

WordPress is my CMS of choice based on it’s simplicity, extensibility and the variety of plugins and extensions. Given it’ popularity, I’m not the only one.

But I’ve been stepping out on my lady. I’m working on a project in which the client chose the platform before I joined the team because it provided key features and it’s stock theme roughly matched their mock-ups. The choice to use third-party code led to missed deadlines, scope creep, and scrapping features because the platform isn’t easily extended. (For the record, WordPress would have been a terrible choice too.)

We’ll never know if it was the right decision, because the project will launch duct-taped together. This project wasn’t built on WordPress. So why am I talking about it? If we abstract away the technology there is an important lesson to be learned about what it means to be a web developer.

Hold Yourself Accountable

Developers are responsible for the code they sell to clients, not just the code they write. Our clients trust us to make good decisions on their behalf, and we often take that trust for granted.

We shouldn’t expect a client to understand the difference between our code and third-party code. If we choose to use plugins to build a solution we take credit when that choice results in success. Yet when the extensions we install (plugins and themes) lead to failures like hacks or broken updates, we’re perfectly willing to absolve ourselves of responsibility. It’s not our fault! It’s the plugin!

Who made the decision to install that plugin? Are you a web developer? Or are you just a Plugin Installer?

Be a Web Developer. Not a Plugin Installer

Choosing to install a theme or a plugin should not be a careless act. Perhaps we’ve stopped thinking about it because WordPress has made installing them so easy. Many developers approach plugins with a cavalier attitude and don’t consider the consequences of blindly installing third-party code that could do just about anything intentionally, accidentally, or through a hacker’s exploitation.

Plugins: WordPress’ Double-Edged Sword

Plug-ins made WordPress successful. So how can we leverage the massive library of free and paid extensions while minimizing our exposure to the problems they can produce? Here are a few questions to ask yourself to avoid installing bad plugins.

1. Did you pirate the plugin?

If you pirate a WordPress plugin, shame on you. People who make things for a living shouldn’t be comfortable stealing other people’s creative works. It’s really that simple. Besides: installing plugins from pirated sources is a recipe for disaster.  Pirated plugins often come with exploit code baked right into them. Their backdoor isn’t technical: it’s exploiting your cheapskate nature. Just. Don’t.

2. Does the plugin come from a trustworthy source?

There are a ton of sources for WordPress plugins on the Internet. The official WordPress Directory for example. It should go without saying that you shouldn’t install plugins and themes from disreputable sources. Don’t shy away from premium plugins from foundries like WooThemes and developers that sell their work via CodeCanyon, but research them before you install them.

  • Consider plugin and theme ratings.
  • Read user reviews
  • Check the plugin’s update history to make sure the developer is dedicated to maintaining it
  • Look for third-party information on whether or not the plugin has been hacked in the past

3. Do You Really Need a Plugin?

We’re web developers, right?

So why do we feel like we need to introduce other people’s  code into our sites just to add social sharing buttons, insert a tracking code, or add an image slider? If you can’t do these things for yourself, you’re not a developer. You’re a plugin installer.

Plugins make some tasks so easy we take them for granted.   But it’s important to remember that every time you install a plugin you introduce another potential vector of attack and another thing  that needs maintained forever.

Sliders are a great example.  Everybody wants a slider (though their value is dubious). Most of us simply install one of the many popular slider plugins and get on with our day. But slider plugins have been particularly vulnerable to attack. The incredibly popular Slider Revolution plug-in has been a very popular hacking target in the past.

So ask your self: do you need that slider?  Does the client really need to maintain it from the WordPress Dashboard? If not, it’s a prime candidate for skipping a plugin, and writing a few lines of JavaScript that won’t get your site hacked.


These lessons aren’t specific to plug-ins. They’re not specific to WordPress. Heck, I’m not even sure they’re specific to web development. As professional problem solvers we need remain conscious of the individual parts we use to build our solutions. Don’t Repeat Yourself, and Don’t Reinvent the Wheel. These philosophies remain true.  But don’t be afraid to build better mousetraps, particularly when the current design has a history of failure.

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