Content Marketing is About Adding Value
It shouldn’t be a race to the bottom.
SEO’s have made content marketing a key component of their search engine optimization strategies.
And as a result, the internet is overflowing with uninspired writing that favors keyword density over quality. But Google likes to reward the best content, and so do readers. If your goal is to publish more lazy, keyword-stuffed pages than your competitor, then it’s time to rethink your strategy.