Content Marketing is about writing the right words, in the right channel, for the right audience.
Content Marketing is About Adding Value
It shouldn’t be a race to the bottom.
SEO’s have made content marketing a key component of their search engine optimization strategies.
And as a result, the internet is overflowing with uninspired writing that favors keyword density over quality. But Google likes to reward the best content, and so do readers. If your goal is to publish more lazy, keyword-stuffed pages than your competitor, then it’s time to rethink your strategy.
We believe in high-quality content marketing that makes your brand stand out.
Great Content is King
When SEO experts say Content is King, what they mean is great content is king. Your content should provide something of value: the best answer to the question that brought the user to your site. At the same time, you should design your content strategy to attract the right traffic. Traffic only matters when the human beings behind those numbers find your content valuable and turn into customers.
Reich Web Consulting focuses on your business’s valuable insights and uses them to create captivating content that meets the needs of your organization.
Content Marketing Services
Editing
Nothing screams unprofessional like bad grammar and bad proofreading. Once your website content is laid out and you have your brand messaging on par, editing is the final step. We take our time and carefully read all webpage content to make sure your website is as professional as it can be.
SEO (Search Engine Optimization)
Without great content, your search engine rankings can take a dive into the deep end without any warning. SEO and Content Marketing go hand-in-hand. SEO measures your online traffic and presence and therefore the content needs to be of great-quality to get your SEO traffic increased.
Case Studies and Testimonials
What’s better than utilizing those REAL stories with social proof from your customers and posting them to your website! Reich Web Consulting can help you get more of these with better ratings.
Publications and Print Media
Maybe you are heading to a future event and need promotional material, like brochures or newsletters. Maybe you’d like to send out weekly or monthly newsletters to your customers, or you just opened a new store and would like an article in your newspaper! Our marketing department holds a high skill set in creative writing.
Reich Web Consulting is happy to help with other special content requests outside of the services listed above. Wherever you need content, we can analyze and provide it for you!