Reich Consulting Builds a Custom Wordpress Property Managment Site for Campbell Rental Group
Valerie Campbell approached me several months ago to build her a simple website for her fledgling rental property business. But me being me, I just can’t do simple if simple isn’t the best solution. Reich Web Consulting has built numerous real estate sites in the past, and so we understand what helps them to be succeed.
That’s why we built a new real estate plugin for WordPress from the ground-up for Campbell Rental Group’s new site.
Real Estate & Property Specific WordPress Customizations
The Campbell’s website features a custom data type specifically for real estate and rental properties. It features over 100 custom fields that allow the client to track all of the details about their properties that prospective tenants care about, from the number of bathrooms to whether or not a unit has access to a tennis court.
Too much tool for the job? Maybe. But we sort of like the idea of being over-prepared.
We Help the Client Get Listed in Off-Site Resources
We also know that helping a client face their web marketing challenges head-on doesn’t end with their website. The real estate plugin we’ve developed automatically builds a Zillow Listing Feed from the properties stored in the website. Once the feed is submitted to Zillow it automatically provide up-to-date property details to real estate aggregators including Zillow, Trulia, and Yahoo! Real Estate.
Maximizing SEO Opportunities for Today & Tomorrow
Finally, we put extra effort into building custom real estate templates for Campbell Rental Group. We optimized templates to provide Apartment, RealEstateAgent, RentAction, and Address Rich Data Snippets. Rich data becomes more and more important every day as search engines continue to increase the importance of data types and context over simple keyword recognition.
And of course, the site works great and looks awesome on desktop, mobile, and all the things in between.