Golden Harvest Acres Website and Store Redesign
If you know me, you know there’s two things I love: one is food. The other is making stuff. When I get the opportunity to work with a small business that makes a quality product and it turns out that product is food, well… you can imagine this fat boy’s excitement.
I’m thrilled to introduce Golden Harvest Acres.
Golden Harvest Acres, a family-run farm in Mifflinburg, Pennsylvania, sells seed garlic as well as their flagship product, a line of high-quality, all-natural wine vinaigrettes and spreads. The company has had an online store for a while but had difficulty generating online sales. The owner approached me a few months ago hoping to turn his online business around and I was thrilled to accept the challenge.
Start With a Site Audit
To get started, I performed an audit of the existing site. I discovered numerous points in which we could optimize customer experience, improve search engine visibility and reduce friction in the checkout process. On top of that, I discovered a great way to save the customer money by optimizing the way we calculated shipping.
Building a Strong Foundation
To get started, we needed a better foundation. Golden Harvest offers a premium product that deserves more than a budget online experience. Reich Web Consulting rebuilt the website using high-quality components and best practices. The new site offers a great experience across all devices, makes it easy for customers to find exactly what they need, and didn’t cost a fortune. The entire experience is also secured with an encryption certificate, so visitors can be sure their transactions through the online store are safe.
With the new website in place, I plan to help Golden Harvest Acres increase sales through their website, as well as through a variety of other online marketplaces. We will utilize analytics and custom event tracking to optimize the shopping experience and begin marketing their product to online retailers, food bloggers and more!