Entries by Brian Reich

What is a Soft 404?

A Soft 404 is an error that describes a web request that returns a successful response code (200), but the response does not contain the expected content. Regular 404 File Not Found Errors 404 is the HTTP (the communications protocol of the web) error code that means File Not Found. Error 404 is so well-known that it’s […]

5 Steps to Leave Facebook the Right Way

I hate Facebook. No, that’s a lie. I have a love/hate relationship with Facebook, and both emotions have the power to keep me unintentionally captivated by the nonsense going on in my feed. One thing I know for sure is that I have to leave Facebook. A friend mentioned a few weeks ago that she […]

Add a Google Reviews Widget to WordPress Without a Plugin

This article will teach you how to leverage the Google Places API to add a Google reviews widget to your WordPress website. Why Customer Reviews Matter It doesn’t matter if you’re an online-only or a traditional brick-and-mortar business: customer reviews matter. Reviews are an important ranking signal for local search optimization (increasing the visibility of your […]

My Experience with Yelp Paid Advertising

Updated May 1, 2017. The emails just keep rolling in from others who feel as if they were scammed into Yelp paid advertising. At the end of the post Jim from  Panoptic Media shares his experience with Yelp. This post describes my experience with Yelp paid advertising from the moment I took the sales call to today, about […]