I’m please to announce that Reich Consulting is now Reich Web Consulting!
It’s Three. Friggin. Letters. Changing the name of a business is a pain: documents need modified, links need updated, citations need changed, SEO needs to be considered and watched like a hawk. And even if you do all this right, like candle wax stuck in your carpet, it basically turns into a hot mess that one is stuck cleaning up well into the future. Why bother?
Here’s the short answer: Reich Consulting got it’s name because I needed something to slap on an IRS form in 2003 when I started freelancing. I was in college. I simply couldn’t be bothered caring about things that didn’t relate directly to girls, beer, or video games.
Fast forward to 2016. Owning and operating Reich Consulting is my full-time gig, and it’s a job I’m passionate about doing well. So why the name change?
My goal is to retains the recognition I’ve earned from 13 years of great customer relationships, but easily convey my area of expertise to potential customers in the future.