Should Schools Have a Facebook Page?

As the developer responsible for my employer’s website (a technical school for high school students and adults) I was also made responsible for creating and cultivating membership to the school’s Facebook page.  Our school is different from a high school in that we aren’t guaranteed enrollment from year-to-year, and so we’re constantly looking to improve our marketing. Facebook was the perfect candidate, but what was initially viewed as a great marketing and communications tool is [...]